11 August 2016
Our New Brand
Anderson Redman has now revitalised its brandmark to become AR Advisors.
There is still a connection to the Anderson Redman legacy through the 'AR' acronym in the new brandmark, which pays homage to the founders of the original company. This approach also retains some of the brand equity built already through the name.
The concept of the new hexagonal icon - based originally on the shape of a diamond - was designed to reflect the ideas of quality, perfection, wealth, premium services, knowledge and expertise.
Attributes that closely link to the service the new company offers.
What we now offer our clients
Growing the business
The partners at Anderson Redman could see the nature of accounting services was evolving from the older compliance based model. They have embraced a more dynamic, values based approach that finds efficiencies through technological advancement, while retaining good old fashioned client service.
Since 2008, growth has been driven through the acquisition of four new companies, referrals from our clients and a commitment to focus firmly on the digital environment. This strategic approach has culminated in the establishment of AR Advisors an accounting company that offers a range of established and exciting new accounting, business and wealth management services.
Our Values
What has changed for our people?
- Continuous development
- Innovating to improve
- Professional development
- More holistic service approach
At AR Advisors we know that our greatest strength is our people.
We believe in continuous development and have embraced the philosophy of innovating to improve.
We invest in our people and have committed to up-skilling all of our accountants through targeted professional development, so they too can offer our valued clients an enhanced range of services. This dynamic approach is possible because we have automated many of the traditional compliance functions, allowing our people to offer a more holistic service to smaller businesses and individuals.